Project Setup: Application types - Web Page vs Web Widget

When creating a project, one of the first choices you’ll make is the application type. This determines how your experience will be delivered to end users.

Rapport currently supports two main types: Web Page and Web Widget. Both let users interact with your AI-powered character, but they work in slightly different ways.

Web Page

• What it is: A standalone, full-featured application hosted by Rapport.

• User Experience: Visitors go to a dedicated page and interact with the character in a self-contained environment.

• Customisation: Designed in the Rapport editor. You can control layout, background, branding, and behaviour.

• Functionality: Supports the full feature set, making it ideal for demos, pilots, or hosted experiences.

• Integration: No technical work needed — just share the link to your page.

• Best For: Fast setup, simple demos, or when you want to share a direct link to your character.

Web Widget

• What it is: An embeddable component that you can place inside an existing website.

• User Experience: Visitors engage with the character while staying within the host site’s context.

• Customisation: Layout and placement are controlled by the host site’s developers, though the interaction settings come from Rapport.

• Functionality: Supports the same interaction features as the Web Page, but integrators can also add custom logic around it.

• Integration: Requires embedding code into the host site.

• Best For: Companies or partners who want to blend the character into their own site or platform.

Quick Comparison

✅ Recommendation

• Choose Web Page if you want a quick, hosted demo you can share instantly.

• Choose Web Widget if you want to embed your character directly into your website or product.